Building a website can be an intimidating process. There are hundreds of sitebuilders to choose from, and it can be hard to know exactly what you’ll need before you’ve started building.
Established website builders like Wix and WordPress can be an okay option, but there are new, exciting Wix alternatives, like Webflow, that have much more to offer.
With new AI tools to consider and evolving expectations around speed, SEO and customisation, businesses need to consider long-term flexibility, growth, and control when choosing which platform is best.
Let’s take a look at how Wix compares to Webflow and explore which option is better in 2025.
Ease of Use & Learning Curve
One of Wix’s biggest strengths is its intuitive drag-and-drop editor. Beginners can put together a clean, functional site in just a few hours with no coding required.
Webflow, on the other hand, gives you a visual design canvas but leans more heavily on web design fundamentals (CSS, layout, box model). This gives it a slightly steeper learning curve and is why many turn to Webflow experts to help them create beautiful, intuitive sites.
Design & Customisation
Where Webflow really shines is its freedom to create. You can manipulate interactions, animations, breakpoints, and responsive behaviours in detail, something that’s not possible on many website builders.
Wix offers templates and prebuilt components, but it doesn’t quite match Webflow’s flexibility. You’ll sometimes hit constraints around layout or interactions that can limit your creativity and the visual elements of your site.
If your project needs a bespoke, branded visual experience or complex animations, Webflow tends to be the better Wix alternative. If you just want a clean site that looks good (with minimal fuss), Wix is still a decent option, though the visuals won’t be as impressive.
SEO, Performance & Code Output
In 2025, performance and SEO are non-negotiable. The ‘storefront’ is primarily online, so showing up in the right places and offering consistently good experiences should be considered a high priority for long-term success.
Webflow’s output is often cleaner from a code and speed perspective, which gives better opportunities for optimisation.
Wix has improved its SEO tools and added essentials like sitemaps, meta tags, and mobile optimisation, but you have less oversight of the underlying code. This can limit more advanced SEO strategies and can be a problem for growing businesses.
Pricing & Value
Pricing and perceived value can be subjective for websites. For example, a business that needs to rebuild the website completely every couple of years will likely end up paying more long-term than a business that plans for growth.
For this reason, it’s difficult to measure the long-term value of a site built with more affordable options like Wix or Squarespace.
If the budget is tight and you don’t need high performance or custom code, Wix might offer good short-term value as the cheaper option. If you’re building a site meant to scale, the added flexibility of Webflow justifies the extra investment.
Support
Wix offers 24/7 customer support with more direct support channels than Webflow.
This being said, Webflow appeals mostly to designers, developers and agencies who can often rely on the vast amount of available documentation, community resources, and self-learning.
Is Webflow a Worthy Wix Alternative?
Webflow is one of the strongest “Wix alternatives” available in 2025, especially when design control, performance, and long-term growth matter.
It's a particularly difficult time to try and stand out online, and the extra creativity when building online experiences can be the difference for potential customers.
If you’re looking to build a site that stands out, Webflow is an excellent option.
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